URSTRONG Friendship Ninjas

URSTRONG Friendship Ninjas helps students learn how to build strong, healthy and respectful friendships. Through fun, age-appropriate lessons, students learn how to understand their feelings, communicate kindly, solve friendship problems and respond to challenges in positive ways. The program gives students a shared language and practical strategies they can use every day to support positive relationships and wellbeing at school.

Creating a kinder world by empowering kids with friendship skills.

URSTRONG’s whole-school friendship strategy has improved the social climate in schools around the world, connecting over a million kids, parents, and teachers with a common language of friendship.

URSTRONG teaches kids what is normal in a friendship and the difference between healthy and unhealthy relationships. In short, we teach kids how to become Friendship Ninjas.


Friendship Ninjas

Friendship Ninjas know how to put out common Friendship Fires and how to combat Mean-on-Purpose behaviour by using their Quick Comebacks. Friendship Ninjas can get their friendships back into the Green Zone by taking steps to Talk-it-Out and the also understand that friendships can change and that’s okay too.

A Friendship Ninja is someone who surrounds themselves with friends in the healthy zone of the Friend-o-Meter. A Friendship Ninja is kind and friendly to everyone.




“Your simple, practical tips on how to behave in the face of conflict reinforces the fundamental belief that we all deserve to be treated with respect.”

“I felt like you were teaching my child all the things I wanted to teach them about how to be a good friend, but didn’t know how.”

“You’ve given us the tools to help identify what is healthy and what is not and how relationships change and that’s ok.”

– Parent testimonials (urstrong.com)